LICENSE PLATE

CulturePrince Edward Island

Date1929

Geography Prince Edward Island, Canada

Dimensions35.5 x 14 cm (14 x 5 1/2 in.)

Object numberHF.70.603.1

DescriptionA rectangular embossed metal license plate with rounded corners. Each corner has a hole and there are two rectangular-shaped holes along the top edge. A primarily black enamel background has orange raised letters, numbers and trim. The embossed text reads "Garden of the Gulf" along with the plate number of "5-840" and "Prince Edward Island" underneath. The year "1929" runs down the right side.
Narrative

PEI continued to use licence plates as a way to highlight the Island's assets, after the inaugural promotional plate in 1928 which used seed potatoes and foxes as the hook. This 1929 plate chose the title of "Garden of the Gulf", a phrase that was adopted in the early 20th century as way to boost the Island's expanding tourism industry.

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