SIGN

Geography Prince Edward Island, Canada

Dimensions132 x 103 cm

Object numberHF.81.45.102

DescriptionCardboard display sign depicting Santa Claus holding a bottle of Pepsi in his right hand. A sign for Pepsi Cola is at the bottom of Santa's left foot. He is kicking his right leg up in the air and is holding a pipe in his left hand. There is a fold out cardboard stand on the back that allows the display to stand on its own. The display can fold in half for storage.
Narrative

Pepsi Cola hired artist Norman Rockwell in 1965 to provide the artwork for point-of-sale cutouts for the Christmas campaign. The version of Santa Claus that ended up being used in the advertising campaign was not the version that Rockwell originally designed. Pepsi felt this first version looked intoxicated and too informal because Santa was wearing slippers. Rockwell replaced the slippers with shoes and toned down Santa's facial expression of "merriment", giving us this version for the 1965 Pepsi Cola Christmas.

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