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CATALOG

Geography Charlottetown, Prince Edward Island
Dimensions1 x 20 x 14.5 cm
Object numberHF.07.09.9
DescriptionPaper cover catalog for The Rogers Hardware, specific to automobile accessories. The front cover shows a city scape that is partially reflected in water. In the foreground is a man and a woman standing arm in arm, the man in a black coat and top hat holding a cane and the woman wearing a red hat and coat with an orange skirt. In front of them is an early car with a person sitting behind the wheel and one in the back seat.

Narrative
In 1859, Benjamin Rogers first opened a general store in partnership with Thomas Dodd. Rogers took over the whole business in 1904, changing the name to Rogers Hardware Co. In the 1920s, the Rogers Hardware Co. occupied a storefront at 137-139 Queen Street, Charlottetown, where it was a mainstay until 1988.

Mail order catalogues were very popular during the late 19th century and well into the 20th century. The catalogues provided shoppers with access to a large variety of products, which would not have been available at their local general stores.? ?