PRODUCT PACKAGE

CulturePrince Edward Island

Date2024

Dimensions.a: 11 x 13 x 10.5 x 18 cm (4 5/16 x 5 1/8 x 4 1/8 x 7 1/16 in.) .b: 1 x 13.5 x 18 cm (3/8 x 5 5/16 x 7 1/16 in.)

Object numberHF.2024.5.1

DescriptionA white ice cream carton made of plastic-coated paper. The exterior has purple designs with a thick bar across the top and a red logo for “ADL Prince Edward Island” at the top left and “Grapenuts” printed within the bar. To the bottom left is a scene of a farm, fields, and cattle. At the bottom right is an image of a scoop of ice cream. On one end is a list of ingredients with “Nutrition Facts” on the opposite end of the carton. On the lid (.b) is the same farm scene and scoop of ice cream photographed from above. At the top right is printed “1.5L Keep Frozen Suggested Serving Garder Congele Presentation Suggreree”. On the base of the carton is printed a best before date: “BB/MA: 2024 Fe 02 / REG 3703 12:40 Line 3”.
Narrative

Amalgamated Dairy Limited began in 1953 when seven dairy co-ops came together in Western, PEI. Today, ADL is one of the largest independent dairies in Atlantic Canada with five processing plants across PEI where 165 products such as butter, evaporated and condensed milk, milk, and cheese are produced in specialty facilities. Over the years, ADL has also purchased other Island dairy companies, such as the O’Leary Butter Factory, Olympia Ice Cream Company, the Crapaud Creamery Company, Perfection Foods Limited, and most recently, Purity Dairy Limited.

Originally ADL produced over 20 flavors of ice cream but reduced their retail flavors to eight. Prior to 2024, packaging ADL ice cream had shifted to Scotsburns, a Nova Scotia based ice cream company, due to costs. In January 2024, ADL announced they would no longer be producing retail ice cream due to weak sales. The company reported that while ice cream was once a significant part of their retail, in recent times it accounted for less than 1% of sales, and as of February 1st, 2024, the product would be unavailable in Island stores. Despite the upset cries of many Islanders, ADL reassured local ice cream lovers that ADL ice cream would still be available in dairy bars across the province.

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